About Mike Rusch

Based in Downtown Bentonville, Arkansas, Mike is the Chief Executive Officer at Pure Charity, a nonprofit dedicated to building world class technology solutions for Nonprofit Organizations, Individual Fundraising, and Community Advocacy.

Mike currently serves on the Board of Directors for Help One NowMercy House GlobalCanopy Northwest Arkansas99 Balloons@HopeMobCity Sessions, and Serve Northwest Arkansas.  

Prior to Pure Charity, Mike worked for Nickelodeon, The Walt Disney Company, Hershey Foods, and served in the US Marine Corps. Mike is a husband of 21 years, father of 4, a lover of a great story, and never too far from a fly-fishing river.  

...as if today could be remembered

It is still dark outside, and I am restless.  Here in the quiet, with warm coffee, there is a stillness of knowing.  It is a quiet content-ness that here, now, all is well.  All is as it was meant to be.

In the years to come, there will be an unknowing of those who now sleep under this roof.  It will be an unknowing of place, of safety, of direction, and of purpose.  I will ask bigger questions in the days to come.  I will lean into my own sunsets and quiet closings.  I will remember the lives of those who have left this earth, and I will carry the heaviness of all the things that I should have done.  The heaviness of the moments I wasted, the words unspoken, and the mountains unclimbed.

Today, I can choose to move towards the lessening of those memories to come.  Today is still before me.  It is unwritten.  Today is still waiting for my creator and I to determine how we will compose it.  Let me begin this day with wonder, with kindness, and without regret.  Let me love as if today could bravely be remembered with a smile.


Edit on January 6th:  I now realize this is known as "Dès Vu: the Awareness That This Will Become A Memory).

Arkansas Pastors and Ministry Leaders Statement of Unity

Is healing possible right now?