About Mike Rusch

Based in Downtown Bentonville, Arkansas, Mike is the Chief Executive Officer at Pure Charity, a nonprofit dedicated to building world class technology solutions for Nonprofit Organizations, Individual Fundraising, and Community Advocacy.

Mike currently serves on the Board of Directors for Help One NowMercy House GlobalCanopy Northwest Arkansas99 Balloons@HopeMobCity Sessions, and Serve Northwest Arkansas.  

Prior to Pure Charity, Mike worked for Nickelodeon, The Walt Disney Company, Hershey Foods, and served in the US Marine Corps. Mike is a husband of 21 years, father of 4, a lover of a great story, and never too far from a fly-fishing river.  

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The Black Girl Project

The Black Girl Project is a documentary film which asks pretty much one question: who are you? Of course that question morphed into other, follow-up questions, but that singular question lies at the heart of the film.

In a culture where Black women and girls are either venerated for their saintly accomplishments which strips them of any other character attribute except that of martyr/mammy, or demonized and used as the fall gal to explain away all that is wrong with the Black community and society-at-large, it is important to hear and see Black girls speak their truths.

In this film, we hear from nine ethnically diverse  young African American women between the ages of 18 and 21. They speak of hope, triumphs, education, sex, relationships, abuse, love and more. Through them, we see the diversity of Black girls’ and women’s lives that we are often not privy to in the mainstream.

Traditional media continues to have a problem with realistic, multi-faceted portrayals of Black women and girls, and for that matter, all females of color. It is our hope that the film adds to the discussions about Black women and girls across the country and that it will contribute to a paradigm shift in how they are seen by others and how they see themselves.